The Chartered Institute of Marketing (CIM) is the world’s largest and most prestigious professional body for marketing which provides an internationally recognized marketing qualification, opening seamless opportunities for you in the job market. Its course contents are constantly reviewed in the light of the requirements of the industry and the job market, by a panel of industry leaders, academics, students and corporates. The CIM qualification consists of three stages.
The Introductory Certificate in Marketing
The Introductory Certificate in Marketing provides you with a faster entry route to the CIM qualification with only ordinary Level qualifications. The course will familiarize you with the fundamentals of marketing, laying the foundation for your journey with CIM.
The Professional Certificate in Marketing
The first stage in the CIM qualification is designed for junior marketers providing them with a thorough and practical insight into marketing related issues.
The Professional Diploma in Marketing
The Professional Diploma in Marketing is designed to take you one step ahead of the first stage. Those who have completed the first stage of the CIM qualification or a person who has a degree in any discipline can register for this course. It provides a variety of skills required at an operational level.
The Chartered Postgraduate Diploma in Marketing
The Chartered Postgraduate Diploma in Marketing is the final stage of the CIM qualification, introduced under the syllabus to be effective from 2009. This stage consists of 2 stages. While The Institute will continue to assist you to obtain the Chartered Marketer status through its Continous Professional Development programme, you have also been offered the option to read for it by submitting a thesis under the “Leading Marketing” module in the second stage of the Chartered Postgraduate Diploma in Marketing programme.
The CAM Diploma in Marketing Communication
A specialized course in Marketing Communications targeted at those who are in the field of advertising and brand management. This course is designed to provide you with a comprehensive knowledge in all aspects of Marketing Communications.
At the completion of the CIM Professional Certificate in Marketing, with minimum of one year’s experience in advertising or brand management, you can enroll for the CAM Diploma in Marketing Communications.