11th issue of The Chartered Marketer (TCM), bi-annual publication of The Chartered Institute of Marketing Sri Lanka Region is now out.  The cover story “Keeping the wheels of the nation moving: The Caltex Story” features Mr. Kishu Gomes, CEO of Chevron Lanka PLC.  The magazine contains a wide spread of articles by both local and foreign marketing experts that comprehend various dimensions of marketing. Sensory marketing, strategy vs. planning, developing Sri Lanka as a preferred tourism and logistic hub, advertising effect, a forward look, on target etc. are some of the interesting articles that you will find in the current issue. 

All our professional members will get a copy of the magazine delivered to their door step. The magazine is also available in leading bookshops and supermarkets island wide. So, don’t miss your copy!